Persuasive Recommender Systems: Conceptual Background and Implications (SpringerBriefs in Electrical and Computer Engineering)
by Kyung-Hyan Yoo,Ulrike Gretzel,Markus Zanker
ISBN 13: 9781461447016
Format: Paperback (68 pages) Publisher: Springer Published: 17 Aug 2012
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Influencers and Creators: Business, Culture and Practice
by Robert Kozinets,Ulrike Gretzel,Rossella Gambetti
ISBN 13: 9781529768640
Format: Paperback (384 pages) Publisher: SAGE Publications Ltd Published: 13 May 2023